Charmed was established through the collaborative efforts of a dedicated mother and her imaginative daughter. The journey began when Aaliyah, at the young age of 8, discovered her passion for creativity and craftsmanship. With an innate talent for design, she started handcrafting beaded bracelets, pouring her heart and artistic spirit into each piece.

As Aaliyah experimented with different colors, patterns, and styles, her handcrafted bracelets quickly gained popularity. The unique designs, combined with her personal touch, captured the attention of friends and family, who encouraged her to share her creations with a broader audience. This positive feedback fueled Aaliyah's ambition, leading to the official founding of Charmed.

Through their collaboration, the mother and daughter duo not only nurtured Aaliyah's artistic talents but also built a thriving business that reflects their shared vision and creativity. Charmed stands as a testament to their bond and the power of following one's passion.